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Green marketing is the marketing of products, services, or initiatives that are presumed or proven to be environmentally safe or sustainable. It can involve product modification, changes to the production or distribution process, sustainable packaging, or advertising the environmental benefits or impacts of the products. It can also include donating to environmental causes or demonstrating the company’s environmental consciousness. Green marketing is a response to the growing consumer awareness and concern for environmental and social issues.
Green marketing is part of a larger societal movement toward more sustainable and ethical business practices in response to rapid developments in climate change. Gradually, buyers will automatically expect companies to show their commitment to enhancing their operations alongside a bunch of environmental, social, and governmental (ESG) criteria.
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